Ryan Cohen just made a $2B+ move on eBay — and it's already shaking the ecommerce world.

Today on The Ecomm Cowboy Show, we break down what the GameStop and Chewy founder's latest activist play means for marketplaces, DTC, and the future of online retail.

Plus: Temu wants to sell you a ribeye, Timothée Chalamet stars in a 5-minute Adidas World Cup cinematic, Amazon's free cash flow is down 95% year over year, and Lululemon's founder is going to war with the company he built.

Later in the show, we sit down with Sean Stone for a tactical conversation on Amazon spillover, branded vs. non-branded spend, the red flags inside most Amazon agency reports, and how to actually integrate email and Meta ads into a real full-funnel system.

Lightning round hits

-Google's new screenless Fitbit Air taking aim at Whoop

-Celsius cementing its spot as the C in CPG

- Amazon rolling out same-day Ozempic delivery

- Mark Cuban's rules for business.

- Ted Turner's advice for entrepreneurs, the perfect chair, and a Moment of Zen courtesy of KJP.

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Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

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