In this episode, we talk to the Head of Data and Advanced Analytics at Dyson, Ryan Den Rooijen. Ryan previously worked leading data for the global advertising team at Google and prior to that helping a number of startups on marketing and digital strategy. We have a fascinating discussion around implementing data strategy, his deep love for MPP systems, creating superhuman ability through advanced analytics, building diversity and psychological safety into his team and ultimately creating better experiences for his customers and making better decisions internally.