A truly magnetic culture doesn’t happen by accident—it’s built through intentional hiring, onboarding, and retention. Ryan Englin, CEO of Core Matters and author of Hire Better People Faster, shares how his Core Fit Hiring System helps small businesses attract the right people, inspire long-term loyalty, and become employers of choice. From shifting recruiting out of HR and into marketing, to creating onboarding that drives performance, to aligning company goals with employees’ personal dreams, Englin lays out the blueprint for cultivating a workplace culture so magnetic that top talent seeks it out.

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The People/AI Strategy Forum explores how leaders navigate the intersection of people strategy, leadership, and artificial intelligence. Hosted by Sam Reeve, Founder & CEO of CompTeam, the Forum features conversations with executives, practitioners, and experts shaping the future of work.

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