What if 90% of real estate agents are using AI completely wrong – while the top 10% quietly dominate their markets?

Most agents think AI means throwing everything into ChatGPT and hoping for the best. But Ryan J. Coyne, Chief Experience Officer at SERHANT and the tech mastermind behind one of the world's most followed real estate brands, reveals why that approach is killing your conversion rates.

In this deep conversation, Coyne shares how agents using a psychology-first AI approach saw a 144% increase in gross commission income – not by replacing humanity, but by amplifying it strategically.

Meet Ryan J. Coyne

Known simply as "Coyne," he's been pioneering AI integration in real estate since 2020 – years before most agents knew what ChatGPT was. As CXO at SERHANT, he's helped build a global real estate empire that leverages cutting-edge technology without losing the human connection.

What you’ll learn in this episode

• Why AI adoption timing doesn't actually matter – and how you can start today and still compete with early adopters

• The "humanity amplification" strategy: identifying where your human touch makes the biggest difference

• How to use personality profiling (Crystal + DISC) combined with AI to create personalised client experiences

• The psychology-first AI approach that converts 144% better than traditional methods

• Why agents need to stop asking "Will AI replace me?" and start asking "Where does my humanity make the most difference?"

• Practical prompts that turn generic AI responses into your authentic voice

Chapters

Chapters

• 00:00:00 Introduction
• 00:02:06 Meet Ryan Coyne: The Tech Mastermind Behind SERHANT
• 00:03:09 The Electronics Store Hustle That Changed Everything
• 00:07:06 Why Real Estate Agents Don't Need to Be Tech Experts
• 00:09:57 Your AI Journey: Why You Can Start Today and Still Win
• 00:11:45 Humanity as the New Premium
• 00:13:30 Where Your Humanity Makes the Most Difference
• 00:16:18 Inside SERHANT Simple: Insta-cart for Real Estate Agents
• 00:18:39 Crystal Knows: The 144% Commission Boost Secret
• 00:24:52 From CTO to Chief Experience Officer
• 00:31:13 Advanced AI Prompts
• 00:34:14 Final Wisdom: Self-Awareness Is Your Superpower

Resources Mentioned:

• ChatGPT - AI assistant for content creation and analysis (http://openai.com/chatgpt)

• SERHANT. S.MPLE - AI productivity tool (https://www.simple.serhant.com/)

• Crystal Knows - AI platform providing personality insights to improve communication (https://www.crystalknows.com/)

Connect with Coyne

• LinkedIn: linkedin.com/in/ryanjcoyne

• Instagram: instagram.com/ryanjcoyne

Discover More From Elite Agent & Samantha McLean

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