Applicant Pro founder Ryan Kohler is on the Cold Star Project, and the way he scaled to $13.5 million ARR will surprise you.  

Pushing back against the conventional wisdom of "finding pain points and solving a problem your target market admits to having," Ryan found success with his recruiting industry app in an unusual way. Instead of looking at the more obvious direct connections and what users said was important, he investigated the ways stakeholders were actually using (or not using) the app. 

And that lead to some critical discoveries...and a lot of revenue.  

Ryan's story is a powerful scaling tale because it demonstrates how user adoption is often driven by hidden motivations...and that the customer does not always know what's in their best interests--or even what they truly want.  

Join us for a discussion that will give you new ideas of where to look for the clues of success. Your business awareness level will be raised! 

Talk to Cold Star: http://bit.ly/talktocoldstar