NETO is an Australian eCommerce software success story entering third round of funding and about to go global. Ryan is an expert in online retailing and discusses the impact and opportunities around Amazon for Aussie retailers. Ryan started out as an online retailer himself, experienced many challenges around scalability, and then set about overcoming these challenges through technology. He then evolved his NETO business to become Australia’s only retail and wholesale management platform that provides a complete solution for eCommerce (including Amazon), POS, Inventory & Fulfilment. Ryan also discusses evolving Aussie shopping preferences and what Aussies are actually buying online.