What if every follow came with purpose?

In this episode of Build Without Platforms, we break down how Ryan Trahan turned a one-penny promise into a viral, multi-platform growth engine all while supporting a cause. From strategic simplicity to subtle branding moves like wearing the same shirt for 50 days, this campaign is a masterclass in emotional marketing and scalable impact.

This isn’t just a breakdown. It’s a blueprint for creators who want to grow smarter, not louder.

Music by 6DoS Studios
Strategy by 6DoS Group
Learn more: www.6DoSGroup.co