001 Ryan Wakefield : How to Leverage Surveys to Gather Guest Feedback

Text in Church co-founder and host of Coffee with Pastors Tyler Smith speaks with guest Ryan Wakefield. Wakefield is a pastor with Summit Park Church and has taken a unique approach to engage guests and improve his ministry by utilizing surveys for outreach and valuable feedback.   [00:55] Smith introduces Ryan Wakefield, pastor at Summit Park Church in Kansas City. [01:29] Utilizing a Master’s degree and marketing knowledge to improve ministry and fellowship. [05:23] Wakefield’s main optimizing tool is the use of surveys, especially for new visitors. [08:43] Wakefield explains the catalyst for implementing surveys - valuable tools to catalogue both positive and negative experiences. [13:30] Smith points out that the surveys (and feedback) are driving the culture for Wakefield’s church. [15:52] Survey Monkey is a way to engage new visitors via automated emails with survey links. [18:48] The Coffeehouse Hot Seat [24:49] Advice to stay laser-focused on your church’s main goals.   The 10 Questions to Ask Every Visitor: 1. How would you rate the friendliness of [name of church]? 2. How would you rate your experience during worship (the time of singing)? 3. How would you rate the message? 4. How would you rate the kids' check-in experience? 5. Would you recommend [name of church] to a friend? 6. Do you plan to visit [name of church] again? 7. What was your favorite part of your visit? 8. When did you visit [name of church] and how could we improve? 9. Mark any or all the options below that influenced your decision to visit [name of church]. (Outdoor Signage/flags, radio, google search, billboard, Facebook, friend/invitation, invite card, Twitter, email, website, YouTube/video content, mailer, other.) 10. Would you be interested in joining us at our Welcome Party - the next step in getting connected at [name of church]? The Welcome Party is normally at 6pm on the 3rd Sunday night of every month. If yes, click here to RSVP. If you want more information but are not sure if you can make the next one then put your name and email in the box below and we'll contact you.   Resources: How to Win Friends and Influence People – Dale Carnegie Socialchurch.co Survey Monkey