In this podcast, Ryan Younger, VP of Marketing at Virtua Health, discusses the consumer-driven era of healthcare, emerging digital health technologies, and why active listening to the consumers at every phase is crucial. Virtua is a leading New Jersey-based not-for-profit healthcare system that operates a network of hospitals, surgery centers, and physician practices.

Digital health tools like AI, chatbots, and leveraging data and analytics capabilities assist clinical leaders in understanding patients’ propensity. Ryan identifies insights in business, identifies channels for growth, and indicates why marketing will always be a critical organizational function that binds people and drives digital engagement. Take a listen.