Rock Your Brand Podcast

RYB 850: How To Simplify Your Business and Reduce Overwhelm (Friday Jam Session)

07.03.2020 - By Scott VoelkerPlay

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Welcome to this week’s edition of our Friday jam session. This is always one of the highlights of my week. I love hanging out with some awesome people and answering some great questions. You can become part of our Take Action Crew by visiting takeactioncrew.com. We get together virtually single Friday, and it’s a total blast! Today we’re going to talk about how to simplify your business and a few ways on how you can make that happen. Let’s get started!  How to Keep Your Business Plan Simple  In the beginning, it’s all about simplifying. I’m here to tell you that it doesn’t need to be complicated. It comes down to understanding what your business looks like and where are the drivers that you need to focus your time and energy on. Where are the things in your business that are the best use of your time? If you’re in the beginning stages, it’s easy to focus on consuming content and get lost on what your first steps should be. If you can put the blinders on and see where you’re going, then nothing will get in your way.  Start by asking yourself where your business is going to be in twelve months from now. Make sure to set realistic expectations. What is the level of success you’d like to see? Make sure you have a detailed picture. A great tip is to reverse back to see how to get there.  Of course, you need to start by getting your business up and running. The problem I see is as people are building up their business, they keep consuming information that isn’t focused on what they are doing right now. Avoid shiny objects and stick to your path! Content is King I would always start with the content. It takes 3-6 months for it to index, so you need to get that going. Pinterest will help drive traffic there, too, while you wait for the content to be indexed.  Once you’ve figured out your long term target, work backward to get small targets done first so you can reach your long term goal. It’s all about taking it one step at a time.  Growing Your Business  I am adding Pinterest to all my brands moving forward. Most of the time, you’ll find that it’s a helpful platform, but always be sure to do a Pinterest audio first to make sure its worth your time.  At the same time, you should be planning on how to get your first digital product ready to go. I wish I would have focused more on this aspect in the early stages of my businesses in the past.  The most common questions that you should be asking yourself when you’re starting a business include:  How to get traffic What should your focus be How to get revenue?  Implementing a digital project is a great way to move the process along a bit quicker.  Should I Set Up a Timed Popup On My Website?  If you add a popup to your website always give visitors a few seconds before a popup comes up. Once you set up a timed popup on the website, you want to make sure they don’t see it again for 30 days if they come back to your website. This will make sure they aren’t getting

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