It would be impossible for freelance writers like me to do our jobs effectively without the help of media relations representatives who work at the companies who make the guns, ammunition, and related gear we write about. In this episode we talk to one of those media relation guys who works for Federal, and we learn about their latest new products like Terminal Ascent, HammerDown, Punch, and the revolutionary 12 gauge Force X2 load. Just as interesting is how this guy actually got his start in the outdoor/gun industry, it was by writing for a turkey hunting magazine. JJ Reich is an ammo savvy, passionate hunting, fun to be around guy, and it’s a pleasure to have him on the Empty Cases Podcast.