On this episode of the "Iowa Journalist" podcast, University of Texas at Austin professor S. Craig Watkins discusses his books, "Don't Knock the Hustle" and "The Digital Edge," his role as a professor, and the future of young people's interaction with media.

S. Craig Watkins, Ernest A. Sharpe Centennial Professor at the University of Texas at Austin

The University of Iowa School of Journalism &amp; Mass Communication is known for keeping in touch with alumni and professionals in the field. We regularly invite, welcome and host visiting alums and other professionals out in the field. This podcast channel is dedicated to interviews with visitors who can provide insight to the multiple areas in which a degree in Journalism &amp; Mass Communication from the University of Iowa can be used. Our goal is to help inform the public and educate current and prospective students on just how versatile this skillset can be in the world today. Subscribe now!

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The University of Iowa School of Journalism & Mass Communication is known for keeping in touch with alumni and professionals in the field. We regularly invite, welcome and host visiting alums and other professionals out in the field. This podcast channel is dedicated to interviews with visitors who can provide insight to the multiple areas in which a degree in Journalism & Mass Communication from the University of Iowa can be used. Our goal is to help inform the public and educate current and prospective students on just how versatile this skillset can be in the world today. Subscribe now!

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S. Craig Watkins, Ernest A. Sharpe Centennial Professor at the University of Texas at Austin

S. Craig Watkins, Ernest A. Sharpe Centennial Professor at the University of Texas at Austin