What makes a brewery's social media successful? How can social media help your brewery drive business? On this episode, we get social with Martin House Brewing's Director of Branding, Shugg Cole, and DSSOLVR's Creative Director, Mike Semenec. We inquire about how they plan and create their content, which tools and programs they use, and advice they have for breweries just getting started on social media. Then, we're joined by Andrew Coplon, founder of the Craft Beer Professionals (CBP) Facebook group. Andrew shares how CBP has evolved as a community to provide resources for brewers to ask questions and get connected.


Did you win a gold medal at GABF using Great Western Malting or Canada Malting Co. base malts? Request your vest here: bit.ly/VestsCMG
Register for CBP's free Fall Virtual Conference (Oct. 17-19) here: craftbeerprofessionals.org/virtual-conference-rsvp/

S.3 E.18 - Brew It For The Gram

We'll be focusing on a myriad of topics to help Inspire Your Craft. We have a line up of special guests that we're pulling out of the woodwork across the globe to discuss everything brewing and distilling. We'll cover topics from selecting and sourcing raw materials for production to innovative new trends and products; you won't want to miss an episode. So mark your calendars, grab your favorite craft beer or spirit, and join us for some inspiration - Cheers!

Society & Culture

Personal Journals

History

Philosophy

Places & Travel

Featuring: Barley growers from Tyche Ag in South Central Idaho and Antler Valley Farm in Central Alberta.
The spring barley growing season is officially underway and farmers are hard at work preparing for another busy harvest. In this episode, we're going behind the scenes with a couple of our barley farmers: Jeff Gibson from Tyche Ag in South Central Idaho (3:47) and Wade McAllister from Antler Valley Farms in Central Alberta (30:43). They walk us through how they got into farming, the history of their farms, what they grow in addition to barley. Barley is one of the most complex crops in the agriculture industry. It requires greater care, hard labor, and a special craft, just like your beer. We ask our guests some hard-hitting questions about the importance of crop rotation, barley growing challenges, and the status of this current growing season. As we approach the 2024 spring barley harvest, join us in raising a glass to the barley farmers that make our favorite craft beverages possible!


Psst! You can now decorate your office and taprooms with photos from our barley fields. Download our FREE Grain to Glass posters: countrymalt.com/posters

S.5 E.13 - Here We Grow

Featuring: Lady Justice Brewing and Beer is for Everyone.
We're celebrating Pride Month with Betsy Lay, co-founder and owner of Lady Justice Brewing, and Lindsay Malu Kido, founder and executive director of Beer is for Everyone. We discuss their commitments to diversity, equity, and inclusion in the craft brewing industry, their Pride events, the importance of representation and the small but meaningful ways it can make a difference. We also share our personal experiences with the organizations and the impact they have had. 


Psst! Did you hear about our Pride Month giveaway? Order the Pink Boots Malt between June 1-30 to be automatically entered to win a Bountiful Bag, filled with goodies from our favorite DEI-focused companies!

S.5 E.12 - Ale Are Welcome Here

Featuring: Aroma Sciences and Lagunitas.
The latest innovation in aroma technology is here, and in this episode we're discussing the best of barrel-aging, but without the barrel... or aging! (3:09) We have the pleasure of chatting with Ian Ward and Marc Worona, from Aroma Sciences, about their brand-new natural extracts that add authentic oak profiles to your beverages without requiring the barrel age process. Not only are their extracts easy to use and cost-effective, they'll also save you time and eliminate losses. The Aroma Sciences Heartwood™ line of oak aromatic extracts can be used to improve balance, perceived quality, and boost oak aromatics in beer, wine, ciders, seltzers, traditional and reduced proof spirits, and non-alcoholic beers, wines, RTD’s or mocktails.
But don't just take their word for it! (38:08) Jeremy Marshall from Lagunitas Brewing stops by to tell us about their experiences using Aroma Sciences in their Dark and Oaky, what their customers have to say about the beer, and what they might try next with the extracts.

S.5 E.11 - Everything But The Barrel

Featuring: Infinite Ingredient.
In honor of Mental Health Awareness Month, we're joined by Katie Muggli, Founder and Executive Director of Infinite Ingredient. Infinite Ingredient is a non-profit whose mission is to actively support the mental and physical well-being of individuals working in the craft beverage industry through outreach, education, and access to resources. They are dedicated to creating a healthier, more sustainable future in which individuals who work in the craft beverage industry may be supported fully and wholly as human beings. Together, we take a hard look at burnout in the industry and the main issues affecting people's mental health. Katie shares their resources and how they can help you and those you care about!


*If you or someone you know is in crisis, call or text 988, or chat online at 988lifeline.org. The Lifeline provides 24/7, free and confidential support for people in distress, prevention and crisis resources for you or your loved ones, and best practices for professionals in the United States and Canada.

S.5 E.10 - Be Kind to Your Mind

We're LIVE from the tradeshow floor at Craft Brewers Conference 2024 in Las Vegas! 
 
In this mini-episode, we're chatting with conference attendees about their brewery and taproom hot takes.
 
Learn more about our CBC events, activities, and new product launches: ⁠⁠countrymalt.com/cbc24

S.3 E.18 - Brew It For The Gram

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