AI is changing golf faster than almost anyone realizes.

In this episode of The Big Swing, Jimmy Roberts sits down with members of the Big Swing Media team to break down the biggest trends shaping the future of the game — from artificial intelligence and rising participation to Tiger Woods, creator golf, and the booming business of golf media.

Joining Jimmy are Michael LoRé in Studio 1B and Mollie Cahillane live from the Golf Business Technology Conference in Belfast, Northern Ireland, where industry leaders are exploring how technology is reshaping golf around the world.

This conversation dives into:

• How AI is already changing golf operations and instruction
• Why golf participation is reaching record highs
• The explosion of creator golf, simulators, and off-course experiences
• The growing role of women and younger players in the game
• Why Tiger Woods remains golf’s most powerful brand
• The business implications of rising costs across the sport
• What new leadership across golf organizations could mean for the future

The episode also gives a behind-the-scenes look at the launch of The Big Swing: Inside the New Golf Economy, Big Swing Media’s new newsletter covering the companies, capital, and power players shaping modern golf.

Golf is no longer just a sport — it’s a media business, entertainment platform, technology sector, and cultural force all at once.

And according to the numbers, it’s bigger than ever.

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