Paige Spiranac became one of the most influential people in golf — but not without controversy, criticism, and constant public scrutiny.

In this episode of The Big Swing, Jimmy Roberts sits down with Paige Spiranac for a candid conversation about social media, anxiety, branding, fame, and the business of building one of golf’s most recognizable personal brands.

What started as a single viral moment turned into a media empire — but behind the millions of followers and online attention is a much more complicated story.

Paige opens up about:

The overnight moment that changed her life

The backlash and criticism she faced early in her career

Why she “stopped trying to please everyone”

Social anxiety, therapy, and life online

How influencer marketing actually works

Building a business around community and trust

Monetizing content, sponsorships, and media partnerships

Why authenticity matters in the creator economy

The future of golf media and creator-driven content

The conversation also explores the evolution of modern golf culture — from traditional media to creator-driven platforms — and why Paige Spiranac may be one of the most important figures in growing the game today.

Whether you know Paige from golf, social media, or internet culture, this episode reveals a side of her story most people have never heard before.

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