Adrienne Rand is the VP of Strategy at Public Inc, an agency that specializes in helping brands create profits with purpose. As the VP of Strategy, Adrienne feels lucky to have made a career out of people “watching.” An anthropologist by training, years ago she became curious about how you could leverage cultural insights to accelerate positive behavior change. Today she develops strategies based on these insights to benefit both consumers, clients and the issues Public works on. A mom of four kids, her greatest societal contribution is doing her part to combat global underpopulation.