Clearheaded

S01 E05 How Unethical Marketing Can Use Your Insecurities Against You (Uh-Oh!)

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Marketing. What is it, how does it work, how does it hijack your insecurities, and how do you become a clearheaded consumer?

Topics covered in today's episode: 

  • What is the point of marketing?
  • What do we need to be aware of as consumers?
  • Client story about visiting a celebrity dermatologist.
  • What can happen when you’re too vocal with your insecurities?
  • A story of when I visited a dentist.
  • Spot unethical selling.
  • How we become easy marks?
  • Why do we see naturopaths?
  • What makes it easier to make good purchasing decisions?
  • What works for me in my own marketing?
  • The kind of marketing that repels me.
  • Q: Can you share your skincare habits?
  • What skincare habits YOU need to have for clear skin.
  • The free thing that improves your skin.
  • Taking on the acne identity.
  • What does it look like to have a great relationship with your skin?
  • Q: How to apply makeup on textured skin?
  • My fave foundation.
  • The problem with people staring at your skin?
  • The trouble with thinking you can read other people’s minds.
  • My crazy experience working in the service industry (as a server).
  • Public service announcement.
  • An acne positivity post ridiculousness.
  • Q: Does chocolate cause acne?
  • Q: Is skin barrier repair marketing or not?
  • The marketing of exfoliation.
  • Q: Is sunflower seed oil in products clogging?
  • Q: Is not washing your face in the morning good for acne?
  • About Eastern European skin and an Eastern European diet.
  • Q: Thoughts on LED therapy masks?
  • Q: Exfoliating while using Tretinoin?!


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    ClearheadedBy Olena Beley