Hedvig Alexander is a Danish Army Captain, Yale graduate and the Co-Founder and Chief Commercial Officer of Powered By People. Powered By People, is a technology company that is creating a marketplace platform and various digital tools to push the retail industry into a more sustainable and ethical future. Her entrepreneurial background has always involved impacting underprivileged and underserved countries. Today, she is leading a startup to bring transparency to an industry where customers are starting to demand it.