On today’s show, we welcome Grant Baldwin, a public speaker, author, entrepreneur, and the host of The Speaker Lab podcast — a platform where he helps other speakers to start, build, and grow their business. Grant is truly an example of how a professional speaker built his business and went on to teach thousands of others how to launch their own speaking careers the same way. His approach to email marketing is deeply rooted in making sure you understand the prospective subscriber’s want or need. His focus is on creating a range of absolutely compelling lead magnets to deliver immediate value, which will hopefully have your brains firing and thinking by the end of this episode. During our conversation, we talk about email newsletter structure, how to make your emails intriguing to both your audience and the decision-makers, we discuss different email marketing tools, lead magnets, and so much more. Stay tuned for a jam-packed session on today’s episode of Pushing Send.

Key Points From This Episode:

• What their email marketing structure looks like at.
• What life would be like if Grant didn’t have access to email marketing: The upside of emailing.
• Grant shares what’s in it for both his business as well as those who subscribe to his emails.
• How email plays a role in growing your business: Practical tips from Grant.
• The importance of researching the “Who” you’ll be talking to with your emails.
• The process of creating an irresistible offer and gaining a truly engaged audience.
• Creating content that applies both to your audience and your decision-makers.
• He talks about the “Speaker Fee Calculator.” 
• How to create a lead magnet and the role they play in your email marketing.
• Grant shares successes in his business directly related to email responses.

Tweetables:

“Email helps you be in control of your communication!” — @grantbaldwin [0:02:13]

“One of the things we usually talk about is keeping your emails short and sweet. Do more than a copy/paste spray and pray approach instead really try to tweak and customize to the appropriate context.” — @grantbaldwin [0:05:40]

“The audience and the decision-maker can often be two different groups. A practical tip for structuring your email newsletter is to try and think through how to generate opt-ins for both. You want to make sure you’re sending the right message to the right people as your recipients won’t necessarily all be equal.” — @grantbaldwin [0:08:50]

“A lead magnet is basically something that incentivizes or gives people a reason to opt-in and then from there you can start your email newsletter sequence.” — @grantbaldwin [0:10:10]

“Your email list is basically this faucet that can generate revenue for your business.” — @grantbaldwin [0:15:52]

Links Mentioned in Today’s Episode:

Grant Baldwin

Grant Baldwin on email

Grant Baldwin on Twitter

Grant Bald

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