Email has been around for a while and by many predictions will still be a crucial business tool for a long time to come. It has got such a small learning curve; it’s easy to use, it’s intuitive, and it can be personalized for each specific audience. On today’s show, we find out just how a marketing consultant and secret weapon for content creatives like influential podcasters and authors, has mastered the art of cold email. Sachit Gupta joins us as today’s special guest to talk about why he thinks email is such an incredible communication channel. Sachit is considered a master at cold emails because he has learned from others, made mistakes, had successes, and leveraged his observations into a couple of key philosophies. During our conversation, we go on to discuss principles of building emails, the importance of doing proper research, how to understand our audiences, and more! Stay tuned for an insightful conversation on lessons learned from cold emailing on Pushing Send Podcast!

Key Points From This Episode:

• Sachit explains how content creators can leverage email differently than other channels.
• How powerful a role email played in growing his business, especially in the early days.
• Principles of email content creation: Practical tips from Sachit.
• Sachit shares his experience in receiving his first email reply.
• Sachit shares some of his past experiences from his career.
• The importance of doing proper research for prospective clients. 
• Three points Sachit has identified for all of us to understand our audiences.
• He explains three different camps people fall into when reaching out to them through email and why they’re important: The yes’, maybe’s, and the no’s. 

Tweetables:

“Email is something that is easy, it’s intuitive, and it’s been around for a long time, and it’s going to be around for a long time.” — @sachitgupta [0:02:47]

“I think the biggest principle that drives everything [with emailing] is — ‘How is this valuable in a sea of messages, for the person you’re emailing?’” — @sachitgupta [0:06:37]

Links Mentioned in Today’s Episode:

Sachit Gupta on LinkedIn

Sachit Gupta on Twitter

Rasa

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