Sending out mass emails feels impersonal more often than not, yet doing them manually is not viable either. What is the solution to combatting the inherently cold nature of the marketing funnel? According to today’s guest, Ryan Farrell, it’s through providing quality content that people can always take something away from. As the Marketing Director of the world’s number one LinkedIn marketing company, LinkedSelling, Ryan has seen how email has been used extensively to grow and sustain a multi-seven figure dollar business. In this episode, Ryan sheds light on the evolution of LinkedSelling’s email list. For them, it has always been about more than a sales opportunity; it’s also a chance to foster meaningful connections. LinkedSelling moves past the conventional sales-driven email approach, and we hear about some of the strategies that have used to implement their unconventional model. Along with this, Ryan also discusses Connect 365, LinkedSelling’s software offering, and their warm email concept — a warmer way of sending cold emails. This was a great way to wrap up season one of Pushing Send. Be sure to tune in today!  

Key Points From This Episode:

• Hear more about why email has been such a key piece in LinkedSelling’s success.
• How LinkedSelling has maintained a sense of open-worthiness with their emails.
• What LinkedSelling does to combat the coldness of funnel marketing.
• The obstacles LinkedSelling faced with emails when they expanded their product offerings.
• Some ways LinkedSelling has been intentional about fostering subscriber relationships.
• Connect 365’s origin story and its evolution from an internal process to product offering.
• Defining ‘warm emails’, how they differ from cold ones, and how to apply this concept.
• Connect 365’s warm email playbook — Be very personal and casual.

Tweetables:

“The goal is to help people be successful. Because the more they’re successful, the more they’re going to trust us, and the more that they trust is, the more likely they are to become a client.” — @RyanFarrellStl [0:03:52]

“I want more conversations to be happening because people want to do business with other people; they don’t really want to do business with an autoresponder.” — @RyanFarrellStl [0:11:36]

“The playbook that we tell people to use with Connect 365 is to type an email as if you’re typing them to your friends.” — @RyanFarrellStl [0:16:54]

Links Mentioned in Today’s Episode:

Ryan Farrell on LinkedIn

Ryan Farrell on Twitter

LinkedSelling

Infusionsoft

Mailchimp

HubSpot

Constant Contact

Josh Turner

Ben Kniffen

Connect 365

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