10-Minute Ecom

S01 E15 - Ecommerce Head Phil Irvine on Merchandising Strategies for New Products


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Guest: Phil Irvine, Ecommerce Head, MOJOHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Phil discusses the case study for MXXN (pronounced “moon”), a new brand and set of products that he is leading the charge to merchandise and grow. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]
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10-Minute EcomBy Andrew Figgins