In this episode of SKUFood Recipes for Success, we sit down with Mitchell Scott, co-founder & CEO of The Better Butchers, a Canadian brand building the next generation of meat alternatives. 

Mitchell comes with deep experience in the food industry, he previously co-founded another major alternative-protein brand and now is on a mission to remove animals from the food chain while building purpose-driven CPG brands. 
In our conversation, Mitchell shares how The Better Butchers uses mushroom-based proteins and mycelium technology to craft sustainable meat alternatives, how they plan to launch cultivated/fermented meat products, and how they’re positioning themselves in a rapidly evolving retail landscape. 

We also dive into the lessons learned from scaling disruptive food brands, navigating investor and regulatory hurdles, and what it takes to build a brand that resonates with modern consumers who care about flavour and the planet.
This episode is for entrepreneurs and food-brands looking to build with purpose, and make meaningful impact in the supermarket aisle.

Website: https://www.thebetterbutchers.com/ 
Instagram: https://www.instagram.com/thebetterbutchersmeat/ 
Facebook: https://www.facebook.com/p/The-Better-Butchers-100088953283487/ 
LinkedIn: https://www.linkedin.com/in/mitchell-the-scott/ 

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