In this episode, Traci interviews Ron Kitchens who is the senior partner and chief executive officer of Southwest Michigan First, an economic consulting firm which has been named one of the best places to work by The Wall Street Journal, Outside Magazine and Brightest and Best. So naturally, we talk about company culture.

Ron has great tips on interviewing for companies and individuals. He also shares some great advice for Millennials about the importance of being uniquely ourselves in this world full of Instagram, Pinterest, and Facebook.