The Implications of AI - Ep04

AI is functionally helpful and we should embrace it (with caution), however it lacks the nuance and richness in communication that comes from living the human experience.

Brooke and Stu dive into the utility and limitations of AI for writing; how clients are considering it in briefs, how copywriters can work with it and crucially, where the big gaps are in the current language models.

Guest: Brooke Hill, Founder & Director, Wonderthink

Brooke's career has taken her from iconic Australian magazine titles Harpers Bazaar and The Australian Women’s Weekly to one of London’s leading communications agencies. She also led brand marketing teams for some of Australia’s best-loved brands including Sheridan, Paspaley and David Jones. 

Brooke is now Founder and Director of Wonderthink, helping her clients to unlock wonder in their brands, layer it with strategic thinking, and bring it to life through beautifully crafted stories.

Host: Stuart P. Turner, Flow State Marketing

Stu is a digital specialist with over 20 years in agencies and his own businesses under his belt. He created the Flow State podcast for marketers, first and foremost, to explore the real impact of digital on marketing. References

Hard Fork

https://www.nytimes.com/column/hard-fork

Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking

https://www.youtube.com/watch?v=yT8KoWpqUgg

AI chatbot ‘encouraged’ man who planned to kill queen

https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told

Martech Landscape - 2023 Supergraphic

https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/

Cormac McCarthy

https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary

Black Books - S3 E2 - Elephants and Hens

https://www.imdb.com/title/tt0526548/

I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist

https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/

Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse

https://futurism.com/experts-ai-girlfriend-apps-men

A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute

https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/

UK universities draw up guiding principles on generative AI

https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai