501 Companion

S01 EP07 Behavior Change and High-Profile Donations Make News


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The team discusses the challenges of donating cars to charity and how 501c3 organizations can make it easier for people to donate time, money, and objects. Matt leads listeners on Part 4 of the marketing strategy for charities; focus on audience segmentation and targeted messages that are personalized to charity donors.

  • WallStreetBets Users Adopt Gorillas, Raise Over $200,000 for Charity in a Weekend https://www.newsweek.com/wallstreetsbets-members-adopt-gorillas-dian-fossey-charity-raises-thousands-1576248
  • Tokenized Jack Dorsey Tweet Sells for $2.9M, Funds From NFT Auction Will Be Sent to Charity https://news.bitcoin.com/tokenized-jack-dorsey-tweet-sells-for-2-9m-funds-from-nft-auction-will-be-sent-to-charity/
  • Scott Kolbrenner won $145,000 on 'Wheel of Fortune.' Now he's giving it all to charity https://www.cnn.com/2021/03/21/us/scott-kolbrenner-wheel-of-fortune-donation-trnd/index.html
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