In today's episode, we chat with Greg Mckeown, NYT best-selling author of Essentialism, and his new book Effortless, and probably most importantly, younger brother to co-host Spencer. Greg and Spencer share some fun memories, Greg conducts an essentialist intervention on Josh, and then we conclude with a surprise guest host Arian Lewis, CEO of Kiln – our podcast partner, on how essentialism can be practically used and applied to startups, businesses, and entrepreneurs.