How we were raised, social norms and things we were pushed into believing. We ask the burning question;

"why do you want to believe_____?"

And if someone likes Justin Bieber, fidget spinners, Snapchat or Mormonism. Why would you want to Yuck their Yum?

But wait, in some cases, with a heart of love toward the other,

how do we ask "how is that Yum being so yummy working for you?"