In this episode of the Another Bright Spark Podcast, Neale chat's to Steve May-Russell, CEO of Small Fry, about industrial design and product innovation.
We focus in on the importance of empathy in design - distinguishing between sympathy and true understanding of user needs.

In this episode of the Another Bright Spark Podcast, Neale chat's to Steve May-Russell, CEO of Small Fry, about industrial design and product innovation. We focus in on the importance of empathy in design - distinguishing between sympathy and true understanding of user needs.

In this episode of the Another Bright Spark Podcast, Neale chat's to Steve May-Russell, CEO of Small Fry, about industrial design and product innovation.
We focus in on the importance of empathy in design - distinguishing between sympathy and true understanding of user needs.&nbsp;

S01 Episode Six – Steve

The monthly podcast from Ignys the multi award winning, ethical electronic engineering consultants.

Another Bright Spark features leading figures form the world of electronics, renewables, EV, offering their experiences, insights, anecdotes and opinions.

In the words of our host Neale Mighall - “we talk to some really interesting people”.

Discover more at www.ignys.com

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The monthly podcast from Ignys the multi award winning, ethical electronic engineering consultants. Another Bright Spark features leading figures form the world of electronics, renewables, EV, offering their experiences, insights, anecdotes and opinions. In the words of our host Neale Mighall - “we talk to some really interesting people”. Discover more at www.ignys.com

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S01 Episode Six – Steve

S01 Episode Six – Steve