Peter Luttrell is the co-founder of FieldTest and one of the technologists who helped define the ad space over the course of his 20+ year career. He and Rob discuss the realities of internet advertising, untangle some deep-rooted myths, and dive into FieldTest’s mission to democratize the open web. 

A great starting point for listeners looking to better understand programmatic advertising and how the open web differs from closed social networks - and what that means for building customer base.

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