Brand equity measures the value added to your business from having a recognisable name. It's split into 5 stages: awareness, recognition, testing, preference and loyalty.

Brand equity talking points

• What is brand equity?
• Brand equity and brand awareness
• Brand equity stages
• Why does brand equity matter?
• Positive brand equity benefits
• Positive brand equity examples
• How to measure brand equity
• Build your brand equity
• Work with Puck Creations

Click brand equity to read along with the article.

A huge thank you to Olexy for providing the music for this episode. The track is called Morning Garden - Acoustic Chill. You can find Olexy's music on Spotify: https://open.spotify.com/artist/5DwJFJIziTFfRfVQUsMb7D?si=1kcqRpb3S76E1H00VIzzyg