In North America, the perfect opportunity to decarbonize a home presents itself roughly once every six seconds when a heating or cooling equipment breaks down at someone's home. However, 85% of home heating and cooling replacements happen under duress. When equipment breaks during the warmest or coldest months of the year, homeowners making large budgetary decisions under duress default to picking the contractor offering the cheapest quote. This sets up a race to the bottom for contractors who are looking to make the fastest sale and the easiest like-for-like system replacement, locking in carbon infrastructure in a home for another 15-20 years.