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S01E02 - Stop Building, Start Listening: How to Validate Your Startup Idea


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You have a brilliant idea. But will anyone actually pay for it? This is the most critical question a founder must answer, and getting it wrong is a fatal error.


Before you spend a single dollar or a single hour building a product, you need to rigorously validate your idea. In this episode of The Founder's Playbook, we dive into the essential, non-negotiable process of idea validation. Forget building an MVP; we'll show you how to find the truth with a much leaner approach.


✅ In this episode, you will learn:

- The 30-Meeting Rule: The tactical guide to conducting powerful customer conversations before you write any code.

- The Art of the Question: How to avoid leading questions and uncover the deep-seated problems your customers face.

- MVT vs. MVP: Why a Minimum Viable Test (MVT) is smarter than a Minimum Viable Product and how to design one to test your riskiest assumptions.

- Defining Your ICP:The framework for creating an "uncomfortably specific" Ideal Customer Profile to focus your efforts and find your first true believers.

- Functional First: Why you must sell the practical, functional benefits of your solution long before you talk about emotional branding.


This episode is your blueprint for moving from a hopeful hypothesis to a validated, in-demand business concept.



#IdeaValidation #CustomerDevelopment #LeanStartup #MVT #Founder #Entrepreneurship #StartupAdvice

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Welcome to Deep Mind NotesBy Kiran Brahma