The Practical Guide to building an online marketplace is written by Christobal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.

Article available at:
How to choose the right marketplace business model by Juho Makkonen

Sources and further reading:
How to discourage people from goin around your payment system, Marketplace Academy
How to set pricing in your marketplace, Marketplace Academy
James Currier: Tactics to solve the chicken-or-egg problem, Marketplace Academy

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

Find more content about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!