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S01E04: Building a community-led brand through the power of blockchain – Sammy Verghese from Degen Distillery
How did Sammy Verghese go from nightclub promoter to CEO of Degen Distillery - a brand-new player in the premium drinks market, driven by his passion for technology and backed by Google?
In this episode, we discuss the significance of developing a growing community, creating exclusivity using blockchain systems, and entering the industry as a disruptor partnered with the biggest craft brewer in Europe, BrewDog.
Timings
00:00 Introduction and background
03:54 Underpinning the values and concept of Degen
Distillery
09:34 Entering the market with BrewDog
11:52 Introducing the premium drinks industry to the tech
world
24:46 Creating an original brand identity
38:20 Taking Degen Distillery to the next level. What’s next?
View all episodes
By SignetHow did Sammy Verghese go from nightclub promoter to CEO of Degen Distillery - a brand-new player in the premium drinks market, driven by his passion for technology and backed by Google?
In this episode, we discuss the significance of developing a growing community, creating exclusivity using blockchain systems, and entering the industry as a disruptor partnered with the biggest craft brewer in Europe, BrewDog.
Timings
00:00 Introduction and background
03:54 Underpinning the values and concept of Degen
Distillery
09:34 Entering the market with BrewDog
11:52 Introducing the premium drinks industry to the tech
world
24:46 Creating an original brand identity
38:20 Taking Degen Distillery to the next level. What’s next?