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S01E04 - Culture by Design: Building a Magnetic Employer Brand at ATB
Are you striving to create an employer brand that truly stands out? In our latest episode, we sit down with Jackie Whitson, Director, Culture & Employer Brand and Tess McLeod, Associate Director, Culture-to-Brand, from ATB Financial to explore the ins and outs of building a magnetic employer brand.
They share their award-winning strategies, the importance of intentional culture, and the power of employee advocacy. Learn how ATB's approach to employer branding has led to a high-performance culture and a robust pipeline of top talent. Don't miss these invaluable insights – listen now to elevate your organization's employer brand strategy!
📋 Episode Chapters
(02:30) How ATB approaches employer branding
(06:58) ATB brings both brand and HR culture teams together to support employer brand strategy
(10:54) Activating your employer brand with intention
(13:47) How to find internal employee advocates
(15:15) ATB's employee advocate training program to empower its employees to share on social media
(18:30) ATB's advice for other CHRO and employer branding leaders
(19:42) What's next on ATB's employer brand journey
(22:33) How do you ensure your value proposition is lived internally before sharing externally
(24:45) Episode reflection for CHROs
About ATB Financial:
ATB Financial is a leading financial institution that started in Alberta, Canada that has been recognized as a Great Place To Work for the past 8 years. Today, ATB has over 5000 team members serving over 800,000 clients across our personal and business banking areas, ATB wealth management and ATB Capital Markets.
✍️ Episode References
ATB Financial
https://www.atb.com
ATB Financial Careers
https://www.atb.com/careers
ATB Financial LinkedIn
https://www.linkedin.com/company/atb-financial/
ATB Financial Instagram
https://www.instagram.com/atbfinancial/
Blu Ivy Group
https://www.bluivygroup.com
More about Blu Ivy Group
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.
Contact: [email protected]
Visit: bluivygroup.com
Connect with us on LinkedIn: https://www.linkedin.com/company/blu-ivy-group
View all episodes
By Blu Ivy GroupAre you striving to create an employer brand that truly stands out? In our latest episode, we sit down with Jackie Whitson, Director, Culture & Employer Brand and Tess McLeod, Associate Director, Culture-to-Brand, from ATB Financial to explore the ins and outs of building a magnetic employer brand.
They share their award-winning strategies, the importance of intentional culture, and the power of employee advocacy. Learn how ATB's approach to employer branding has led to a high-performance culture and a robust pipeline of top talent. Don't miss these invaluable insights – listen now to elevate your organization's employer brand strategy!
📋 Episode Chapters
(02:30) How ATB approaches employer branding
(06:58) ATB brings both brand and HR culture teams together to support employer brand strategy
(10:54) Activating your employer brand with intention
(13:47) How to find internal employee advocates
(15:15) ATB's employee advocate training program to empower its employees to share on social media
(18:30) ATB's advice for other CHRO and employer branding leaders
(19:42) What's next on ATB's employer brand journey
(22:33) How do you ensure your value proposition is lived internally before sharing externally
(24:45) Episode reflection for CHROs
About ATB Financial:
ATB Financial is a leading financial institution that started in Alberta, Canada that has been recognized as a Great Place To Work for the past 8 years. Today, ATB has over 5000 team members serving over 800,000 clients across our personal and business banking areas, ATB wealth management and ATB Capital Markets.
✍️ Episode References
ATB Financial
https://www.atb.com
ATB Financial Careers
https://www.atb.com/careers
ATB Financial LinkedIn
https://www.linkedin.com/company/atb-financial/
ATB Financial Instagram
https://www.instagram.com/atbfinancial/
Blu Ivy Group
https://www.bluivygroup.com
More about Blu Ivy Group
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.
Contact: [email protected]
Visit: bluivygroup.com
Connect with us on LinkedIn: https://www.linkedin.com/company/blu-ivy-group