What's your impression of a career in engineering?   Are you thinking oil, dirt and danger or white lab coat and precise eye for detail.   Engineering is a much misunderstood sector and yet the UK has and is likely to continue to experience a shortage in skilled engineers.   Adam Tipper joins me in this episode to look at how he's helping parents and students understand engineering careers.  And since 2020 has forced new ways of learning in lockdown we talk about how he's shifted his business model, adapting to online tools and techniques to continue to deliver his message to the audience that matters