In this episode, we talk about everything branding. We discuss what is defined as a brand, the process of branding and the psychology behind creating a brand. Also, we stroll through brand archetypes and storytelling, and how successful brands conquered that success - in a global market and also in the Sri Lankan context.

JFK Clip: Published on Youtube

End Music: Coca-Cola Celebration Mix (Wavin' Flag - K'naan)

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www.overgrid.space

instagram.com/overgrid.space

youtube.com/@Overgrid-podcast