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S01E05 Mastering Personal Branding and PR - A Conversation with Liana Zavo on Insights Fusion
#storytelling #publicrelations #pr #branding #entrepreneurship #mentorship #womeninbusiness #personalbranding #authoritybuilding #PRstrategies #businessgrowth
In this episode of Insights Fusion, host Vygandas Pliasas speaks with Liana Zavo, a PR executive and founder of Zavo Media PR group. They discuss the importance of storytelling in branding, the nuances of public relations versus marketing, and how PR can build authority and credibility for businesses. Liana shares her journey as a college dropout who built a successful PR firm, her advocacy for women in business, and her mentorship experiences. The conversation also covers the challenges of running a PR agency, the significance of personal branding, and the common misconceptions surrounding PR. Liana introduces her 21-day personal branding challenge and emphasizes the importance of believing in oneself and taking action to achieve success.
👋 Liana Zavo's LinkedIn https://www.linkedin.com/in/lianazavoprpro
💼 Zavo Media PR Group website https://zavomediapr.com/
🚀 Join 50 motivated individuals for a focused 21-day online challenge this February. Get off the sidelines and onto the field—this is your chance to grow your audience, authority, and momentum 👉 https://www.eventbrite.com/e/21-day-personal-brand-building-challenge-with-liana-zavo-tickets-1131355046399?aff=oddtdtcreator
💡 Takeaways
🟩 Storytelling is crucial for connecting with others.
🟩 Believing in oneself is key to success.
🟩 PR is about building authority, not just marketing.
🟩 Personal branding can significantly impact business growth.
🟩 Women in business need more support and visibility.
🟩 Mentorship plays a vital role in professional development.
🟩 PR can create authentic connections with audiences.
🟩 Investing in PR can yield a strong ROI.
🟩 Google yourself to understand your online presence.
🟩 The 21-day personal branding challenge can jumpstart your brand.
🔖 Chapters
00:00 Introduction to Insights Fusion Podcast
01:26 Liana Zavo's Journey and Storytelling
06:14 Understanding PR: The Emotional Connection
12:55 The Value of PR for Founders and Businesses
18:14 Challenges in Building a Global PR Firm
19:42 Mentorship and Empowering Others through Storytelling
25:08 Building a Professional Profile
29:48 Overcoming Public Speaking Fears
32:16 Misconceptions About PR
37:34 The 21-Day Personal Branding Challenge
42:59 Impactful Experiences in PR
46:03 Advocating for Women in Business
View all episodes
By Vygandas Pliasas#storytelling #publicrelations #pr #branding #entrepreneurship #mentorship #womeninbusiness #personalbranding #authoritybuilding #PRstrategies #businessgrowth
In this episode of Insights Fusion, host Vygandas Pliasas speaks with Liana Zavo, a PR executive and founder of Zavo Media PR group. They discuss the importance of storytelling in branding, the nuances of public relations versus marketing, and how PR can build authority and credibility for businesses. Liana shares her journey as a college dropout who built a successful PR firm, her advocacy for women in business, and her mentorship experiences. The conversation also covers the challenges of running a PR agency, the significance of personal branding, and the common misconceptions surrounding PR. Liana introduces her 21-day personal branding challenge and emphasizes the importance of believing in oneself and taking action to achieve success.
👋 Liana Zavo's LinkedIn https://www.linkedin.com/in/lianazavoprpro
💼 Zavo Media PR Group website https://zavomediapr.com/
🚀 Join 50 motivated individuals for a focused 21-day online challenge this February. Get off the sidelines and onto the field—this is your chance to grow your audience, authority, and momentum 👉 https://www.eventbrite.com/e/21-day-personal-brand-building-challenge-with-liana-zavo-tickets-1131355046399?aff=oddtdtcreator
💡 Takeaways
🟩 Storytelling is crucial for connecting with others.
🟩 Believing in oneself is key to success.
🟩 PR is about building authority, not just marketing.
🟩 Personal branding can significantly impact business growth.
🟩 Women in business need more support and visibility.
🟩 Mentorship plays a vital role in professional development.
🟩 PR can create authentic connections with audiences.
🟩 Investing in PR can yield a strong ROI.
🟩 Google yourself to understand your online presence.
🟩 The 21-day personal branding challenge can jumpstart your brand.
🔖 Chapters
00:00 Introduction to Insights Fusion Podcast
01:26 Liana Zavo's Journey and Storytelling
06:14 Understanding PR: The Emotional Connection
12:55 The Value of PR for Founders and Businesses
18:14 Challenges in Building a Global PR Firm
19:42 Mentorship and Empowering Others through Storytelling
25:08 Building a Professional Profile
29:48 Overcoming Public Speaking Fears
32:16 Misconceptions About PR
37:34 The 21-Day Personal Branding Challenge
42:59 Impactful Experiences in PR
46:03 Advocating for Women in Business