Brandon Schauer is the SVP of US Climate Change at Rare.org - an organization committed to leveraging behavior science to change the way we think about climate change and provide practical steps every human can take to ensure that the earth does not become inhabitable for future generations. If that sounds intense, it’s because it is, but Brandon - who has had a long and successful career helping brands establish themselves through multiple touchpoint user experiences - shares his optimism for how we can utilize marketing to communicate the mission to help get folks onboard and involved. Super important pod to listen to for anyone who lives on the planet.

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