The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.

Article available at:
How to validate your marketplace idea before building the platform, Christóbal Gracia

Sources and further reading:
What can be learned when sharing leads to failing, Pando
Spotify: the unproject culture, Henrik Kniberg
The only thing that matters, Pmarca Guide to Startups
Video: Validating Product/Market Fit, Steve Blank
How to build a Minimum Viable Platform, Marketplace Academy
Platform Design Toolkit, Boundaryless
Simone Cicero: How to design your marketplace idea, Marketplace Academy
The Lean Startup, Eric Ries
Running Lean, Ash Maurya
The Startup Bluebook: The Entrepreneur’s Guide to Customer Development, Brant Cooper
Video: How to Use the Validation Board to Test Your Startup Idea, Lean Startup Machine
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces, Bill Gurley
Video: How to Validate Your Marketplace Webinar, platformOS
Video: The Lean Approach: The Lean Method, Kauffman FoundersSchool
The Business Model Canvas, Strategyzer
Two-sided – The marketplace podcast: Talk to your users before building anything with Charles Armitage (Florence), Sharetribe

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

Learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!