#B2Bpayments #fintech #paymentprocessing #entrepreneur #security #compliance #chargebacks #sales #organization #fintechtrends 

In this episode of Insights Fusion, host Vygandas Pliasas engages with Perryn Holtrop, CEO of PayNation, to explore the complexities of B2B payments and fintech innovation. They discuss common mistakes businesses make in payment processing, the importance of security and compliance, and the challenges of chargebacks. Perryn shares insights from his entrepreneurial journey, emphasizing the need for a consultative approach in sales and the significance of understanding industry-specific pain points. The conversation also touches on overhyped trends in fintech, particularly the SaaS model, and concludes with advice for aspiring fintech entrepreneurs.

Perryn Holtrop on LinkedIn https://www.linkedin.com/in/perrynholtrop
PayNation website https://paynation.us

💡 Takeaways

- B2B payments involve more than just accepting credit cards.
- Understanding the unique needs of each client is crucial.
- Sales organizations are often overlooked in tech companies.
- Security compliance is critical in payment processing.
- Chargebacks can be mitigated with proper protocols.
- The SaaS model may not fit all fintech solutions.
- Building industry-specific solutions can lead to greater success.
- Networking and understanding your industry can ease entry into payments.
- AI is becoming increasingly important in fraud detection.
- A consultative approach in sales leads to better client relationships.

🔖 Chapters

00:00 Introduction to B2B Payments and Fintech Innovation
07:27 Perrin's Entrepreneurial Journey and Paynation's Founding
12:58 Barriers to Entry in the Payments Industry
24:01 Common Mistakes Founders Make in Payment Handling
37:30 Security and Compliance Risks in Payments
43:35 Understanding Chargebacks and Prevention Strategies
53:58 Overhyped Trends in Fintech
01:05:18 Building a Successful Fintech Company