Introduction

Shahid and Vicky introduce the episode, focusing on fundraising methods and the importance of brand positioning for projects in the Canadian market.

Government Funding

They discuss various government grants and programs, such as the Canada Small Business Financing Program, emphasizing how a strong brand can make applications stand out.

Fundraising Events

Hosting events like galas and auctions are highlighted as effective ways to raise funds and increase brand awareness through engaging storytelling and visual branding.

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