In this episode I interview Sean Callanan from Sports Geek HQ who takes us through His digital breakfast Dog fooding How digital has transformed sports storytelling The story of Shaq and Twitter The current social networks battle for the sports fan New social network Ello The impact of mobile and video for sports TV and social platforms The ROI of social media marketing for sporting clubs How Apple Pay and NFC might change the sporting landscape The advice of following your interest (over your passion) For the full show notes check out Estimate Approved