Having launched this year, The Heart Cut has taken the industry at pace, recognised at this year's Icons of Whisky Awards as the independent bottler to watch.

Drawing on her years of experience in the industry as a passionate whisky drinker, educator and brand ambassador for drinks powerhouses like Bacardi and Diageo, she has quite literally bottled her insights and knowledge into a brand that puts the spotlight on new-world whisky distilleries

In this episode, she talks about her take on breaking down unnecessary barriers to enable emerging interest and accessibility to the spirit, the importance of packaging and design to magnify the sensory appeal of the whisky and how important advocacy and education can be for a brand's

 00:00 Introduction and Background

02:04 Entering the Whisky World

10:09 The Role of Bartenders and Advocacy in Whisky

27:02 Gender Barriers in Whisky Marketing

30:56 Introduction to Heart Cut and Independent Bottling

33:41 New World Whisky and Partnerships

39:22 Heart Cut's Name and Aesthetic

44:34 Packaging Design and Future Plans

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For those of you who don't know us yet, we deliver 'perfect fit' bespoke embellishments and labels, exclusively for ambitious brands in the spirits and wine industry.

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