Episode 9 includes an interview with Alex Goldman, podcast producer and host of Reply All. In the interview we discuss: The origin story for my question 'What did you have for breakfast?' Why Alex loves Chartbeat How the automotive industry is embracing podcasts and if it will impact production How Alex has recently moved from public radio to private podcasting Whether StartUp captured how significant this move was for Alex The scary nature of the startups and the unwritten future of the podcast revenue stream The secret of Serial and StartUp's success and how it has changed the podcast universe Why the democratisation of technology is awesome The importance of an editor in the storytelling process Plus I talk about my addiction to Serial and DRM coffee.