In this episode Rob checks in with woodworker C.C. Boyce to discuss the success she’s found with her latest creation, the Planturn. Their conversation focuses on what it is really like for a grassroots brand to make it in today’s DTC world, and the roles that advertising and marketing can play to elevate great products and ensure that customers know about them. This episode is especially of interest to those taking the small business DTC journey, and how hard work and marketing prowess can help achieve the success makers are hoping for.
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