Sign up to save your podcasts
Or
Share S01E10: Bottling island culture and community into a global brand – Alasdair Day from Isle of Raasay Distillery
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
S01E10: Bottling island culture and community into a global brand – Alasdair Day from Isle of Raasay Distillery
As the first legal distillery on the island, the story
behind the Isle of Raasay Distillery is a fascinating one. In an industry where
the role of authentic provenance in brand marketing is increasingly discussed,
it feels right to spotlight Raasay as a brand that is getting it right.
Co-founder and Master Distiller, Alasdair Day, gives us an
inside look into the distillery’s ambitious growth plans, their aim of
amplifying brand appreciation through experience and how their award-winning pack
design derives from a deep connection to their craft and the island’s natural
beauty.
__
00:00 Introduction & background
06:16 Revitalising the island: community impact and economic
growth
10:32 Building a vision on the Isle of Raasay
15:39 Product expansion and major milestones
23:40 Crafting a brand identity
30:13 Building customer loyalty
38:56 Future growth plans
46:07 Final thoughts
__
Learn more about the Isle of Raasay Distillery
Visit the website: https://raasaydistillery.com/
Get to know Signet
For those of you who don't know us yet, we deliver 'perfect
fit' bespoke embellishments and labels, exclusively for ambitious brands in the
spirits and wine industry.
Follow us on:
Instagram
LinkedIn
YouTube
View all episodes
By SignetAs the first legal distillery on the island, the story
behind the Isle of Raasay Distillery is a fascinating one. In an industry where
the role of authentic provenance in brand marketing is increasingly discussed,
it feels right to spotlight Raasay as a brand that is getting it right.
Co-founder and Master Distiller, Alasdair Day, gives us an
inside look into the distillery’s ambitious growth plans, their aim of
amplifying brand appreciation through experience and how their award-winning pack
design derives from a deep connection to their craft and the island’s natural
beauty.
__
00:00 Introduction & background
06:16 Revitalising the island: community impact and economic
growth
10:32 Building a vision on the Isle of Raasay
15:39 Product expansion and major milestones
23:40 Crafting a brand identity
30:13 Building customer loyalty
38:56 Future growth plans
46:07 Final thoughts
__
Learn more about the Isle of Raasay Distillery
Visit the website: https://raasaydistillery.com/
Get to know Signet
For those of you who don't know us yet, we deliver 'perfect
fit' bespoke embellishments and labels, exclusively for ambitious brands in the
spirits and wine industry.
Follow us on:
Instagram
LinkedIn
YouTube