Liberty Leadership Institute Workshop Podcast hosted by Jeffrey Ganthner.

In this episode, Jeff reviews some different communication styles and emphasizes the importance of using the right style for your audience. Next, he shares 11 steps to create a go-to-market strategy that incorporates creating a strong brand and using storytelling to enhance the message to your customers. Jeff wraps up with business development tips with a discussion of how rock-turners, closers, and executors all contribute to a strong sales team.

Jeffrey W. Ganthner, DSL, AIA has 30 years of professional experience launching and leading organizations filled with architects, engineers, construction, and technology professionals. In addition to his architectural and engineering degrees and professional licenses, he has a doctorate from Regent University in Strategic Leadership and currently serves as a professor at Regent University teaching classes in leadership, organizational design, development, and optimization.