There’s a question floating around marketing circles: is blogging still worth it, or has it lost its impact? In this episode, we unpack the key points from GrowthRocks’ article “Is Blogging Dying?” and take a closer look at what’s actually changing in the content landscape. 

We’ll break down the shifts in reader behavior, the role of AI, the rise of short-form content, and how blogs can still provide value—when done right. It’s not about saying goodbye to blogging, but about adapting it to meet new expectations. 

Topics covered:

• Why traditional blogging isn't performing like it used to
• The new role of blogs in today’s content mix
• How to make blog content relevant, discoverable, and effective

If you’re rethinking your content strategy or wondering where blogging fits in 2025, this episode gives you the clarity to move forward with purpose.